Accusation: Young Living Essential Oils is a Multilevel Marketing Company

Accusation:  Young Living Essential Oils is a Multilevel Marketing Company

Response:  Yes, Young Living IS a Multi-Level Marketing Firm.  And that’s bad because……why?

One of the first things that I encountered from critics of Young Living was that many of them object to the company because of its compensation structure.  I typically find this to be silly because many of these folks who slam the company for it’s multi-level marketing model think nothing of many of the other MLM companies that exist.

For example, a brief list of other MLM companies (Love them or Hate them, they all are at least partially MLM):

  • Pampered Chef2011_SeasonalEssentials_Lifestyle_Cover_Final_US
  • Partylite
  • Scentsy
  • Avon
  • Mary Kay
  • Melaleuca
  • doTerra
  • BeYoung Essential Oils
  • Tupperware
  • Thirty-One Gifts
  • Herbalife
  • Youngevity
  • Discovery Toys
  • MonaVie
  • BeautiControl
  • Amway Global

Some of those on the list bring up good emotions and bad emotions for me.  But does my emotional response define whether a company or company structure is good?  Of course not!

What makes a company a multi level marketing company? The typical MLM structure involves an individual who signs up to sell a company’s products. Then they share the business opportunity with others who may out may not choose to also sign up and sell for that company. That concept doesn’t sound bad on face.

Consider this: a corporation is multi level business opportunity. However a MLM spends less money on the salaries of executives, support staff, and advertising and instead rewards representatives who perform well.  Neither business model is bad on its own merits, they are just different.  Do dishonest people operate in all areas of business?  Of course they do.  But an experience with one bad representative does not mean that a business model is bad, a sham, or invalid.

What it comes down to is that an MLM is nothing more than a business opportunity like a franchise.  Unlike a franchise, you can become involved with an established company and almost instantly start your own business for a significantly lower startup cost than the tens of thousands (and sometimes hundreds of thousands) of dollars required to start up your own traditional business franchise.  In fact with Young Living, you can gain access to your own business “franchise” for as little as $40.  You can purchase premium starter kits (which provide serious savings on products that you may want to try or have on hand right away) but they are not required.

Judge for yourself.  Young Living does not promise you will get rich quick, just like buying a franchise with a big box company doesn’t guarantee you instant success, either.  What you get out of a business of any kind depends on the level of work you put into it.  But with hard work and perseverence, you may be able to build a business that is both fulfilling and profitable.  It is simply up to you.

If you are interested in purchasing any of the oils,  getting them at a discount, or starting your own home based business , please check out this post.

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Posted on June 2, 2012, in Business Model and tagged , . Bookmark the permalink. Leave a comment.

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