Category Archives: Business Model

Objection: There are other brands of “therapeutic grade” essential oils

Distilling 01Objection:  There are other brands of “therapeutic grade” essential oils, so any of them are just as good as, if not better than Young Living oils.

Response:  The bold faced truth of the matter is that the term “therapeutic grade” is not one that is regulated by any agency or governing body.  What this means is that a company could put a super adulterated synthetically created oil into a bottle, and there is NOTHING to prevent them from calling it therapeutic grade.

The term therapeutic grade was first used by Young Living to distinguish the type of oils that they were selling from the popular perfuming oils that did not have the potential to provide the same benefits that the Young Living oils did.  Over the twenty years that Young Living has been in business, many other companies, in an attempt to piggyback on their success, have begun to take advantage of Young Living’s  reputation for high quality oils by also using the “therapeutic grade” label in an attempt to drum up business.  There are even other companies who insinuate that they are somehow FDA approved, but that is factually impossible since the FDA doesn’t grade, approve, or test essential oils.

So if the term “therapeutic grade” is unregulated and there is no standard required to use it on the label, then how can you trust that Young Living’s oils are both pure and safe?  Can you be sure that they will deliver the therapeutic benefits that differentiates them from other brands of essential oils?

Here is how you can be confident that you are getting only the highest quality of oils from Young Living.

    1. Young Living has been a pioneer in the essential oil industry for over 20 years.  You don’t stay in the business for that long without satisfied customers, a reputation for unsurpassed quality, and cutting edge research and product innovation.
    2. Young Living is a full disclosure company.  Any distributor can go to one of their farms and participate in planting, harvesting, and distilling the oils.  They open about the process.  The company will answer questions and provide documentation about the purity, safety, and effectiveness of their products on request.
    3. It takes deliberate and knowledgeable oversight of all areas of oil production in order to know the value of what you are selling.  So if a producer is making a high quality oil, they are not going to sell it to someone only willing to pay bottom dollar for it.  That is a major reason why warning bells should go off in your head when you see essential oils at bargain basement prices.  No producer would sell a high quality oil to a distributor for a cheap price when they know they could easily get more money for it.Lavender for AU
    4. Plant:  You should first consider what is the source of the oil?  Is it a synthetic oil created in a lab?  Is the oil from the correct breed of plant?  For example, did you know that there is more than one species of lavender and that only Lavandula Augustifolia provides the famed results that most people associate as lavender?    Many companies sell Lavandin, which is a hybrid version of lavender, and they label it as lavender, and it does not provide the same benefits as Lavandula Augustifolia.  Make sure you can see the latin name of any plant on your oils to ensure that you are getting the correct plant’s oil.  Another example is clove bud oil vs. clove leaf or clove stem oil.  Clove buds yield less oil than clove leaf and clove stems, but the properties of the oil from the buds is different from the oil from the stems and leaves.  However, the oil from the leaves/stems has a higher potential to be irritating than oil from the bud.  And would you believe, they smell EXACTLY the same?  So read your labels!
    5. Preparation: In order to provide therapeutic benefits, each specific plant has to be distilled at its own pressure, its own temperature, in its own method and for a precise time.  Any deviation from the specific method, and the oil can be completely useless.  This requires expert attention and equipment.  Anyone can purchase oils from a broker and then resell them, but it takes someone with experience and equipment to ensure that the oils that they grow and that they purchase actually provide the benefits that they are supposed to.   It is worth noting, that some essential oil companies distill the plant material more than one time.  The first distillation is the one that provides the highest quality oil.  Each subsequent distillation provides a lower quality oil than the time before.  There is no requirement to disclose what distillation the oil you are buying is from.  Know your company before you buy.
    6. Purity:  Adulteration is the buzzword in the oiling community these days with companies accusing each other of adulterating their oils.  Did you know that many companies use solvents to help the plant matter to release more essential oils?  These solvents are often very caustic and toxic chemicals, and while the companies say that they remove the solvents after distillation, once it is in the oil, imagine how difficult it would be to remove every bit of solvent.  Some, even a small amount, would likely remain.  One of the wonderful properties of essential oils is that, because they permeate cell walls more efficiently than other molecules, they can carry anything that they are with deep into the body as well.  When the oils are with a nutrient of benefit to the body, this is great.  Unfortunately, when the oils are adulterated, they then will carry the adulterant (in this case the solvent) deep into the body as well.  Aditionally, synthetic extenders are frequently added to stretch an authentic oil and can smell just as good as the real thing.  Every batch of Young Living oil is tested for purity.  They test for pesticides, heavy metals, dioxins, along with any adulterants so that you can be assured that every bottle of oil is pure.
    7. Potency:  In order for the oils to have a therapeutic use, all of the active components must be in the oil.  As we covered in the preparation point, the oils must be prepared properly in order for them to be potent, aka have any power to work on the body.  Whether the oils are coming from their farms or from a trusted source, all batches are tested to ensure that all the needed chemical constituents are in the oil before they bottle and send it on to the consumer.  If a batch fails to meet the Young Living standard, they WILL NOT bottle or sell it.  Sometimes these rejected batches are sold by the oil brokers to other companies.

For what it is worth, I personally have experienced the difference between brands of essential oils.  My son was ill with a resperatory ailment before I discovered Young Living oils and I used a popular essential oil brand, sold in nearly every health food store.  I used their eucalyptus oil and my son developed an angry rash.  I have since used products from Young Living that contain eucalyptus oil and have had no skin irritation whatsoever.  I believe that this is due to the absolute purity of the products that Young Living sells.

*These statements have not been evaluated by the Food and Drug Administration. This information is not intended to diagnose, treat, cure, or prevent any disease.  Please consult with the apropriate healthcare providers before making any health decision.*

If you are interested in purchasing any of the oils,  getting them at a discount, or starting your own home based business , please check out this post.

Accusation: Young Living Essential Oils is a Multilevel Marketing Company

Accusation:  Young Living Essential Oils is a Multilevel Marketing Company

Response:  Yes, Young Living IS a Multi-Level Marketing Firm.  And that’s bad because……why?

One of the first things that I encountered from critics of Young Living was that many of them object to the company because of its compensation structure.  I typically find this to be silly because many of these folks who slam the company for it’s multi-level marketing model think nothing of many of the other MLM companies that exist.

For example, a brief list of other MLM companies (Love them or Hate them, they all are at least partially MLM):

  • Pampered Chef2011_SeasonalEssentials_Lifestyle_Cover_Final_US
  • Partylite
  • Scentsy
  • Avon
  • Mary Kay
  • Melaleuca
  • doTerra
  • BeYoung Essential Oils
  • Tupperware
  • Thirty-One Gifts
  • Herbalife
  • Youngevity
  • Discovery Toys
  • MonaVie
  • BeautiControl
  • Amway Global

Some of those on the list bring up good emotions and bad emotions for me.  But does my emotional response define whether a company or company structure is good?  Of course not!

What makes a company a multi level marketing company? The typical MLM structure involves an individual who signs up to sell a company’s products. Then they share the business opportunity with others who may out may not choose to also sign up and sell for that company. That concept doesn’t sound bad on face.

Consider this: a corporation is multi level business opportunity. However a MLM spends less money on the salaries of executives, support staff, and advertising and instead rewards representatives who perform well.  Neither business model is bad on its own merits, they are just different.  Do dishonest people operate in all areas of business?  Of course they do.  But an experience with one bad representative does not mean that a business model is bad, a sham, or invalid.

What it comes down to is that an MLM is nothing more than a business opportunity like a franchise.  Unlike a franchise, you can become involved with an established company and almost instantly start your own business for a significantly lower startup cost than the tens of thousands (and sometimes hundreds of thousands) of dollars required to start up your own traditional business franchise.  In fact with Young Living, you can gain access to your own business “franchise” for as little as $40.  You can purchase premium starter kits (which provide serious savings on products that you may want to try or have on hand right away) but they are not required.

Judge for yourself.  Young Living does not promise you will get rich quick, just like buying a franchise with a big box company doesn’t guarantee you instant success, either.  What you get out of a business of any kind depends on the level of work you put into it.  But with hard work and perseverence, you may be able to build a business that is both fulfilling and profitable.  It is simply up to you.

If you are interested in purchasing any of the oils,  getting them at a discount, or starting your own home based business , please check out this post.

Getting Started with Young Living

In order to purchase Young Living products you need to sign up for a customer account, just like you would at any online retailer (such as Amazon, Target, or Walmart).  It doesn’t cost anything to set up a Customer account.

First step, go to the Young Living website .

Select the country you live in from the drop down box.

Select one of the available options: Independent Distributor or Customer.

Not sure which option to choose?  Here is a quick breakdown from the YL website:

If you select Customer, it will look like this:

Make sure to enter Sponsor number 1325485 in the box.

If signing up as an Independent Distributor , when you are prompted to input your sponsor and enroller IDs, please enter #1325485 into BOTH boxes.

For either option continue setting up your account and then enjoy access to the wonderful products that Young Living sells.  I know we have benefitted tremendously from using them personally, and hope that you can find increased health and wellness for yourself and your family.

Please contact us if you have any questions: